Good design speaks its own language: a language shaped by distinctive brands and by products with unique aesthetics, functionality and sustainability. What’s needed, from the very first idea to establishing a brand or product in the marketplace, is a great deal of dedication, courage and conviction – and the right partner. We at welcome design are fluent in this special language and we are able to communicate it with a great deal of passion, thanks to longstanding experience in strategic PR, in developing and implementing tailored communication concepts and in providing consultancy services to establish both brands and new products in the areas of design and architecture.

Strategic Public Relations.

Welcome design specialises in strategic PR in the areas of design and architecture. We offer the complete service package, comprising development and implementation of PR and marketing strategies, targeting of individual and influential journalists and opinion shapers, management and implementation of press events, looking after media representatives at trade fairs and other events, media monitoring, inclusion of modern communication channels and maintenance of online press sections.

Individual Communication Concepts.

At the core of every successful – and hence goal-directed – corporate communication is a tailored PR and communication concept where every detail has been considered carefully. In close cooperation with our clients, we develop individual and convincing communication concepts, starting with the first briefing, to researching and analysing the specific market, to defining target groups and communication goals and to planning and implementing measures.

Copy Production.

With our longstanding experience and specialist knowledge, we support our clients in concept development, in the production of catalogues or publications on design or architecture-related themes and in creating copy for marketing and press communication.



October 2, 2021. Armchair LXR18 – a new icon by Leolux LX.

For the contract brand Leolux LX, German designer Martin Ballendat has created a new armchair, specially developed for contemporary interiors in the office and hospitality sectors. Valuable ergonomic properties in an everlasting aesthetic form. The seat shell of the LXR18 is visually divided into two parts. The separate backrest and seat are underlined by piping. The play of colours can be individually matched to the room in which the multifunctional armchair is used: in groups of the same or contrasting colours, with a choice of all the single-colour fabrics in the LX collection. The compact oak tabletop can be placed on the left or right, as desired, and runs across the seat.

September 27, 2021. New collections ReForm Radiant and ReForm Construction by Ege Carpets | Carpet Concept.

In 2016, Carpet Concept joined the Ege Group. In 2021, the merger will result in the new Ege Carpets. Time for new steps – such as updating the product portfolio of both brands. A large part of the collection will remain, partly under a new name. For example, SLO from Carpet Concept will in future be part of the ReForm family, which is characteristic of Ege Carpets. The beginning of the transformation process is marked by SLO 150 + 151, which are now available as ReForm Construction in the familiar form. SLO 152 – and all its colour diversity – transforms fittingly into ReForm Radiant.

With multi-dimensional patterns IRON and CONCRETE, ReForm Construction is a gentle interpretation of contemporary building materials. Refined, the collection picks up on the industrial and rather cool aspects of concrete and iron, at the same time adding the highest comfort as well as improved acoustics to them. ReForm Radiant is inspired by the ever-changing mood of the sun's reflections on shiny surfaces and reflects this in a dynamic carpet design with a basic linear pattern.

September 20, 2021. New Pode collection.

Pode expands its collection with three new products – a sofa, an armchair and a side table series – and welcomes new faces to its design roster: Both Milanese Federica Biasi and Dutch studio Raw Colors presented a design for the young lifestyle brand for the first time in September 2021. The product novelties celebrated their premiere at the traditional autumn shows of Pode in Germany, Belgium and the Netherlands.

The new Marv sofa, designed by Roderick Vos, consists of one piece and is an expressive object with clear lines – the Pode art director deliberately renounced with all dispensable details. Marv is defined by its "organic cubist form". The Chap armchair (design: Federica Biasi) also relies on pleasantly soft forms, with an all-round steel frame contrasting the inviting curves. The Mesh table series (design: Raw Colors) is light on its feet – a perforated grid forms the basis of the tables and plays with the interplay of open and closed areas.

September 1, 2021. Mylands presents new Archive Collection.

With its new Archive Collection, Mylands expands its rich colour palette with twelve new shades. The new collection tells stories from the company's past. They are extracts from the rich archive of tailor-made colours, customised for each client and project. Selected with care and love for the company's history, they are testimonies to decades of experience in colour development, the expertise at Mylands. Now, as part of the Archive Collection, the colours unfold their appeal in modern interiors - strong in combination in their neutral tones, confident and full of character in their bold colours.

August 31, 2021. Design Studio Niruk x Porcelain. New products.

In recent years, Nina Ruthe and David Antonin from Design Studio Niruk have researched porcelain, approaching it with a great deal of sensitivity and patience in collaboration with traditional manufacturing partners. Three products were created that will celebrate their premiere this autumn. Varying in form and function, they demonstrate the manifold applications of this material: In the form of a door handle for the Italian manufacturer Olivari as well as a teapot warmer and a reedition of the legendary animal collection 'Funnies' for the traditional manufacturer KOBER Porzellan. Whilst sharing similar manufacturing processes and the classic white appearance, in terms of application, the resulting products are very varied.

21 July 2021. welcome / design friends. NEWSROOM HAMBURG.

Furniture as an homage as well as in new colours and fabrics, temporary inhabitable sculptures made of sustainable raw materials, extraordinary love for materials, among others for cork and porcelain, 'well-being'certified and sophisticated working worlds, unique rugs and accessories between interior and fashion, fine and richly pigmented colours for rooms and interiors, shades and blinds made in traditional craftsmanship as well as a 'club' dedicated to a world with sustainable products: The diversity of our client portfolio is huge, with the new format 'Newsroom' welcome design aims to present its various projects and clients in person: the first event will take place in Hamburg.

Full of anticipation for a personal meeting, we cordially invite you to a press event in Jutta Werner's temporary NOMAD showroom on Thursday, 05 August 2021, from 5 p.m. – for relaxed conversations and an exchange of content, including digital greetings and insights into our clients' production processes and sites. Live experience, on the other hand, is the NOMAD Showroom, which provides the setting for our press event with you: Full of surprises and peppered with new impulses, this, just like the way there, transports the uniqueness of NOMAD. We are very much looking forward to it!

June 28, 2021. Illusion. New collection by Wood & Washi.

With its new Washi collection Illusion by porcelain designer Stefanie Hering, Wood & Washi shows the result of a high-class collaboration. A collection that emerged from the work on the latest design of the porcelain manufactory Hering Berlin. Here, the designer transfers the image of a perforated pattern onto porcelain using a screen-printing process. The result is a natural and lively colour gradient created by the interaction of the materials, graphically interrupted by accurately placed dots.

A fascinating interplay of randomly created colouring and precisely defined pattern. Wood & Washi transfers this image to high-quality Japanese Washi in its new collection and adds the variable of daylight to the graphic design by Stefanie Hering.

June 11, 2021. Welcome Mylands.

With immediate effect welcome design will take over the press work for Mylands in the German-speaking countries. Britain's oldest family owned and run paint and polish manufacturer for six generations was founded in 1884. Based in the heart of London, Mylands has been perfecting the art of fine and richly pigmented colours ever since, producing products of the highest quality and distinctive depth of colour. Colours that can be felt. welcome design accompanies Mylands on this exciting journey and looks forward to the international exchange. Welcome Mylands.

May 05, 2021. Leolux x Truly Truly – new collection.

An everlasting sofa with harmoniously interwoven lines. An armchair as an homage to the design heritage of the past decades. A table series with soft shapes and a floating effect and a rug collection rich in contrast with atmospheric depth. Pulla, Anton, Toveri and Frame are the names of the new products that Studio Truly Truly has designed for the traditional Dutch company Leolux and which have just celebrated their premiere. The designs are strongly influenced by Kate and Joel Booy's (Studio Truly Truly) personal inspiration. At the same time, the designers have taken up the history and values of the brand Leolux and positioned it here and now.

The four new products designed by the Leolux Art Directors lay ground for the 2021 collection, further novelties will follow in autumn.

March 23, 2021. Welcome Koeber.

With immediate effect, welcome design is taking over the press work for Koeber. The landscape office creates places that are precisely planned with passion and designed to grow freely. Urban spaces, landscapes and gardens that are committed to their surroundings. And are in the midst of life. Every day. In every season. Unpretentious and breathtaking. Restrained and powerful. With the courage to age and consistently beautiful. welcome design is in charge of copywriting for the landscape office and acts as press office for Koeber. Welcome Koeber.

November 11, 2020. Welcome Carpet Concept by Ege.

With immediate effect welcome design will take over the press work for Carpet Concept in the German-speaking countries. The innovative property specialists from Bielefeld understand carpeting as a textile building material – from floor to room-in-room and systems to ceiling.

Next year, the company will be breaking new ground: Carpet Concept will bundle its talents with Hammer, Bentzon Carpets and Ege Taepper to form the new Ege Carpets. welcome design accompanies Carpet Concept on this exciting journey and looks forward to the international exchange. Welcome Carpet Concept by Ege.

November 10, 2020. Cream and KlaarStudio Truly Truly x Leolux.

With Studio Truly Truly, Leolux has not only been able to attract talented art directors, but is also expanding its special squad of product designers. Two new models from the pen of the Rotterdam studio are part of the new collection and celebrated their premiere this autumn: Cream and Klaar.

Flowing forms and velvety soft materials characterise Cream swivel chairs, while well thought-out details ensure unique comfort. Ideal companion: the glass side table Klaar. Authentic craftsmanship meets pure design. In collaboration with the National Glass Museum, the tables for Leolux are mouth-blown - every piece is unique. Cream and Klaar are Truly Truly's first designs for Leolux and reflect the studio's delicate signature.




Actiu is a company specialised in the design & manufacture of office furniture for work and contract spaces, with international presence, recognised for its sustainable environmental initiatives, as well as efficient product solutions. As a leading company in Europe, with headquarters in Spain, it has a global network of collaborators and distributors which covers over 90 countries.
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Quito meets Miami. Adriana Hoyos combines aesthetic design and Latin American joie de vivre. Traditional craftsmanship merges with discreetly elegant colours and materials. Rooted in Quito, at home in Miami, an international vision. Adriana Hoyos and her designs give life an atmosphere - effortlessly elegant, timeless, cosmopolitan. Space is feeling, according to the design philosophy. And always with a personal touch. All designs come from the pen of the designer herself. Meanwhile, daughter Andrea is strengthening the creative level and setting accents in the design process. Passionate endeavour: Innovation - in forms, colours and textures, universally applicable joie de vivre.

The beauty of individual lifestyles: Inspired by the historical architecture of ancient monuments and fine details of European cultural history, the Caracole brand combines timeless classic designs for a discerning audience around the world. The US brand has been dedicated to furniture design for ten years. Selected materials and aesthetic finishes are the basis of all products, visible in every detail.
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From floor to ceiling. Carpet Concept thinks rooms holistically - textile architecture with stylish design and innovative product solutions. For the property specialists from Bielefeld, carpets are an integral part of the premises, creating structure, optimum acoustics and are more than just a 'treasure trove of flooring'. Carpet is a textile building material, characterised by haptics, design and variable functions – both in the office and hospitality sector as well as in private living space.
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Elegance for visionaries: Christopher Guy stands for timelessness. Elegant sculptural curvy lines meet refined angularity. White, black and ivory tones enter into a liaison with dark, high-quality woods that make a sensual statement in both classic and contemporary environments. Christopher Guy's aesthetic design combines precise craftsmanship with cosmopolitan grandeur from Great Britain to France, from the USA to Singapore. It is the sensuality in Christopher Guy's designs that closes the gap between classic and modern.
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Cork – a quick-change artist in form and function. The Portuguese label Cork Units has made it its mission to bring natural cork blocks into the living space. Since 2019 and thanks to architect Mariana Alves and engineer Joana Silva, the material has found a new home in the product design of home accessories and furniture. »Natural things belong together« is the philosophy of the design brand, which integrates the unique properties of natural cork into an aesthetically driven, contemporary »slow living« lifestyle.

Since 2008, the annual Elmar industry prize recognises the best among the 17 largest manufacturers in the German electrical sector. Their combined brand power is represented in the »Elektromarken. Starke Partner« initiative. With the ELMAR award, the initiative recognises those companies who have shown distinctive brand awareness.
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The initiative Elektromarken. Starke Partner. of the 18 leading brand manufacturers combines the reliable competence and proven quality of the German electrical industry with the aim of strengthening brand awareness and being a strong industrial partner for trade and commerce.
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Smelling freedom and space. Tasting warmth and cold. Hearing nature and materiality. Enjoying architecture. Meeting friends and strangers. Being dreamy on your own or seeing the familiar and the new. Curiously groping for it. At Koeber, places are created that are precisely planned with passion and designed to grow freely. Urban spaces, landscapes and gardens that are committed to their surroundings. And that are in the midst of life. Every day. In every season. Unpretentious and breathtaking. Restrained and powerful. With the courage to age yet consistently beautiful.

In 1994 young jazz and design loving entrepreneurs from Friaul (Italien) founded Kristalia. For twenty years now the company manufactures products, which are made of environment-sparing materials using the newest technologies and which make the grade of exceptional and timelessly beautiful design.

Leolux is a dynamic family business with a long history and a keen vision on design and the future. Leolux has been producing all its furniture in Venlo since 1934.

It all started with an idea that was revolutionary at the time. In 1971 Magazin began to reuse products from the industrial and working world for living and everyday use. Today, Magazin sees its task in exploring the sheer infinite range of products. Magazin takes a close look, selects and creates a clear and reliable selection – fishing rod instead of trawl net, so to speak. Products with a high utility value and in best quality, high quality workmanship, made of proven or new materials form the Magazin assortment.
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MD House has stood for contemporary furniture design for 40 years. A constantly growing range of modular furniture systems for living rooms and bedrooms is developed at MD House taking into account the latest living trends. A design concept inspired by essential beauty, harmonious lines and colours, high-quality wood veneers, matt and gloss varnishes as well as flawless surfaces with handcrafted details.

mimicri. Bags, fashion, and accessories. Modern and special. Everyday companions of an unmistakable design that surprise users with their look, feel, form, and materiality. Everyday companions that seem new and are enigmatic. That arouse curiosity and can only be fully grapsed upon closer inspection. Products as equipment with which to discover the special aspects of each day and to encounter something new. For at home and away. That is what mimicri stands for.

Founded in 1884 and family-owned for six generations, Mylands is Britain's oldest family-run manufacturer of paints and polishes. Based in the heart of London, the traditional company has been perfecting the art of fine and richly pigmented colours ever since, producing products of unique quality and unmistakable depth of colour. A quality that made Mylands not only the court supplier of the British royal family in its early history, but also the first choice of well-known theatres and playhouses and later international film productions. A rich heritage that inspires.

Nomad creates something unprecedented. A love brand. More than interior, more than fashion. Because Nomad wants more, can do more, is more. Products that are essential and unique, anchored in the present and yet made for eternity. A new connection, shaped by contemporary design. In the center: unique upcycling rugs. Inspired by distant places, as fascinating as the surface of gently undulating water. Selected accessories form the entourage of the Nomad collection. Creatives from all over the world shape their shape - together with founder Jutta Werner.

Pode is a true top Dutch design that is finding its way to enthusiastic customers throughout Europe. Surprising, fresh and colourful. A complete lifestyle collection that you can use to furnish the entire living room.
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In 1993, Richard Lampert founded his company with the aim of industrially producing furniture and other consumer products that would merge superior craftsmanship, outstanding design and sustainability. Since then, the company has produced timeless products, ranging from classic pieces like the original Eiermann table frame or Herbert Hirche’s H57 lounge chair to modern design icons and innovative, often unconventional, designs based on the principle: »As little as possible, as much as necessary«.
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A passion for materials: Nina Ruthe founded Design Studio Niruk in 2011 and was joined by David Antonin in 2013. Since then, the duo has primarily focused on three-dimensional design and on experimentation, which has led to developing their own materials and product ideas, characterised by special production processes. Extraordinary light reflections, new surface textures and specific material properties are the central themes in the design studio’s »Materials Lab«.
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Vario BüroEinrichtungen manufactures premium office desk systems, meeting and conference tables, lockers, container, caddies and room divider systems. Vario is a medium-sized enterprise, founded in the Taunus area in 1872. Today, Vario is one of the leading and most innovative manufacturers of office furniture. All Vario products get developed and produced at the company’s base in Liederbach am Taunus. Welcome design is Vario's press office for the German-speaking markets (Germany, Austria and Switzerland).
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Wood & Washi's shades and blinds translate characteristics of Japanese culture into modern and timeless products. The company from Groningen in the Netherlands focuses on materiality: Traditional Japanese papers, made from mulberry fibres, unfold a very special effect in combination with daylight. Based on Japanese sliding walls, the Shoji, Wood & Washi creates a conscious and often playful handling of its products. The result is an always individual product that crosses the border between architecture and interior design.



Interested in working with welcome design?
Are you a journalist? Would you like to receive further information on one of our clients?
Please do not hesitate to contact me.
Sandy Karstädt & Team
You may find the download area for members of the press here.
welcome design
PR | Communication
Director Sandy Karstädt
T +49 (0) 2241.16 959 28
F +49 (0) 2241.16 955 31
M +49 (0)160.44 050 96
Sieglarer Straße 96
53842 Troisdorf
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welcome design. PR | Communication
Inhaltlich verantwortlich gemäß §6 MDStV: Sandy Karstädt (Anschrift siehe Kontakt)
Umsatzsteuer-Identifikationsnummer gemäß § 27 a Umsatzsteuergesetz: DE285140899
Webdesign und Programmierung
Alija Dürrenberger


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Sofern Sie uns gegenüber in die Verarbeitung von personenbezogenen Daten eingewilligt haben, können Sie die Einwilligung jederzeit widerrufen. Bitte richten Sie ihren Widerruf an die oben angegebenen Daten oder per Mail an:

Beschwerderecht bei der Datenschutzaufsicht
Sie haben das Recht, sich mit einer datenschutzrechtlichen Beschwerde an die Aufsichtsbehörden zu wenden. Die für uns zuständige Aufsichtsbehörde: Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen. Die Beschwerde kann unabhängig von der Zuständigkeit bei jeder Aufsichtsbehörde erhoben werden.